Participate in the Mega sales of 2-wheelers in a Digital fair

Two-wheelers are the future and an investment in this can prove to be an asset in today’s time. With the impact of COVID-19, shared mobility is likely to take a short-term hit and demand for entry-level two-wheelers are going to increase. AOB Events is commencing the largest digital fair exhibiting brand new 2-wheelers. The digital fair is going to be open for all for 3 days and is expected to experience a footfall of 1 million visitors.

We are almost half way into 2020 and COVID-19 has framed a new living for us. It is likely to expect people to continue observing social distancing norms even after the crisis is over, and that to bring a change to the way they commute. While daily commuters may prefer avoiding public transport, the possibility of job or salary cuts would weigh on their capacity to buy a personal vehicle. In this situation, the experts at AOB Events expect that a mass-market of motorcycle or scooter could become the preferred mode of transportation for many, while reducing the pressure on their wallets.


Experts also feel that with a wage cut imminent in the given prevailing circumstances as well as financial institutions tightening their belt when it comes to loan disbursements, the relative lower cost of a two-wheeler will work out much better vis-à-vis a car.

Automobile giants are struggling to get the sales done for their newly manufactured lines. With a decrease of 72.31 percent, Mahindra has seen the biggest drop in sales. In FY2020, Mahindra managed to sell just 1,038 units. The only manufacturer on this list to have not dipped in the red in FY2020 is Suzuki. The Japanese brand managed to increase its year-on-year sales by 2.46 percent, a total of 6,85,223 units. The largest contributor for the brand is the Suzuki Access 125, that leads the 125cc scooter sales chart. 

Car buying is not an instinctive purchase in India and people would have taken such decision 3-4 years after reaching certain affordability levels. Some portion of the prospective buyers who had decided to purchase new cars may opt for a new 2-wheeler due to cost pressure. This is a unique opportunity for distributors dealing with the sales of 2-wheelers.

While urban markets will be under pressure, there is some respite from rural markets. Since two-wheelers, bikes in particular, derive a major chunk of sales from rural markets, good rabi crops and consequent improvement in earnings will result in recovery in demand for bikes. The easy to use app, is available on Google Play store and can be easily downloaded and used by the visitors. The app is simple, easy and free. The idea is to attract targeted customers from around the globe and make the experience unique and fruitful to both the exhibitors and the visitors.

Digital is going to have a big impact on automobile business now and will also continue to post COVID. Do not miss this opportunity!


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