Digital Events- Why to invest in one

Now that we know what a Digital Event is and what types of events there are, we can really start to explore the benefits of these type of events (and there are heaps of them!). 

1.     Flexible: What’s great about digital events is that they’re flexible and can be tailored to your business needs. If you can think of an event you can host in-person, the odds are that you can host it online as well.You just need to ensure you have the right digital event platform and tools at your disposal.

 

2.       Cost-effective: Venue hire can run in lakhs of rupees just for one day, and that doesn’t even take into account the cost of food and drink, and accommodation for presenters. With digital events, those costs are non-existent. All you have to pay for is the platform, and the promotion(depending on your business model).

 


3.       Scalable: Most physical venues have a limit to the number of people allowed. A Digital Event can make it much easier to scale, meaning you can host more people for a fraction of the cost (AOB Events, for example, can host up to 10 million attendees per event). This also means you can expand your reach and promotebrand awareness.

4.   Engaging: 30% of people are more likely to speak to a person in an online boothwhen comparing to physical events. Maybe that’s because people are scared to approach someone at an event or they just enjoy the anonymity. Either way, online digital events offer tools such as live chat, and even a downloadable resources section so that your attendees can fully engage with your content.

 

5.       Reliable: Digital events are nothing if not resilient. There is no need to cancel a digital event because of weather or even a global pandemic (a situation arising due to Coronavirus). Because attendees can view the event from anywhere, it means that factors that would cripple a physical event aren’t even a consideration.

6.    Provide comprehensive analytics and reporting data: Want to know how many people viewed your product/service? Or, want to find out how many questions were asked? These are hard stats to pull from in-person sessions, but are at your finger-tips with online events. Why is this important? Knowing engagement stats can really help you fine tune your content and determine what’s working and what’s not without having to rely on a post-event survey that only 10% of attendees will actually respond to.

Still Wondering why you should invest in a digital event?


Comments

Post a Comment

Popular posts from this blog

Digital Events – Wondering how to participate?

Image
If you do decide to participate in a digital event , you’ll need to plan out how you are going to do this. You can do so by following these simple steps: 1.            Decide on the type of event you want to participate : Are you looking at participating in a large multi-session event to cater to a targeted audience? Every event has a very specific attendee list. The footfall of millions of attendees from all over the world can be beneficial to you and your business only if it is specific to your domain.   2.            Choose a platform : Not all online event platforms are created equally, and not all will have the ability to host the type of event you want to participate. So make sure you know exactly what functionality and support your platform provider offers. AOB Events in the first and the largest digital event platform provider in India and holds a lot of reputation in ...
Read more

How to Plan Your first Digital Event

If you’re finding yourself pivoting to online digital events in the wake of the COVID-19 quarantine, you may be feeling nervous about how to get it right. Even if digital events were something you had been planning on trying for a while, the current need for quick turnarounds and continued cash flow can be incredibly daunting.  Digital events are held for the same reasons as in-person events: to deliver your company’s message, to drive leads and revenue, drive adoption, and build lifetime value. When deciding whether or not to make your event digital, consider what you hope to gain from the event and how well those goals can be reached digital versus in-person. Here is an outline of the plan you should set in your mind: 1.        First, strategize the best way to present your offering to attendees. Present the best offers and discounts that are not available elsewhere. 2.        Keep in mind that attend...
Read more

Engineering Admissions 2020 in times of Corona Pandemic

At this time of global uncertainty, students may be nervously wondering whether their application to university will be affected. If someone had been hoping to pursue the degree in Engineering from a college of his/her choice, it is highly skeptical if the chosen university/college is still accepting applications online or offline.. So where does that leave the bunch of 8 lakh engineering applicants for the batch of 2020? AOB Events is organizing the biggest online admission fair of 2020. Top colleges and universities from around the country will be participating in the event and will be offering limited time offers, tuition fees waiver, scholarships and deals on the applications. The 3-day event will take place in the digital platform and the students can attend the event for free via the mobile application at the comfort of their place.   The uncertain nature of the rapidly developing coronavirus means that all students and educational institutions should prepare for a varie...
Read more